I'm not talking about technology planning. Planning is about making operations easier. To do what you do, you need the right tools. And to avoid things going wrong you need to do maintenance, fix problems and upgrade those tools. A technology PLAN will deal with the details of hardware and software, systems and connections.
Strategy is about seeing how you can get ahead, move forward in what you do. If you have direct competitors, a technology STRATEGY can help you establish a competitive advantage. Even if you don't have direct competitors, it can help you get forward momentum in meeting members expectations now and in the future. And it comes from listening deeply to many people, and being very interested in what they have to say.
Many of the people you will listen to will be your members as well as your staff, partners and vendors. Some will be interesting experts in technology who alert you to coming trends and interesting developments. And others will be completely unrelated to either your association or your computers. They will spark connections in your mind that will help you see how new problems can be solved and new ideas implemented.
This is the fun part of technology. Working with others to translate organizational goals into technology opportunities and actual implementation. Come join Ellipsis Partners as we discuss the three different types of technology decisions that you need to make and the questions you need to ask to make sure you have a robust technology strategy.
Our free online webinar is Thursday April 25 at 12 noon EDT / 11 am CDT / 9 am PDT. Register now.
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