Usefulness

We are all trying to make our associations, our content, and our services useful to our members.  That's how we achieve relevance - by clearly identifying who our members are and then being useful to them.

Our webinar yesterday on Harnessing Technology was about finding ways to be useful through providing innovative technology-based member services.  We looked at some examples of associations who have pioneered this work, and considered why those services were attractive to members.  Then we used them as a starting point for creating some of our own ideas.  Once we had developed some ideas, we considered how to pin them down, evaluate them and get them moving forward.   

If you are interested in moving your use of technology to the next level, and you missed the webinar, you can access the free recording on our website, www.EllipsisPartners.com . 

And feel free to contact me at medwards@ellipsispartners.com.   I would love to join you in thinking through how to use technology in strategic ways and bind your members to your association.